new site update

i find that the closer to finishing a project the more excited i get. the excitement sometimes comes in the way of my productivity. i start to get really nervous about the project and the perspective of people actually looking at it and criticizing it. i've been experiencing this a lot today.

well, after postponning the launch date of our new site i've been working really hard to not miss the new one.

i now have all the content on the site that we will be launching with. i have all the design work done. now were moving into testing mode!

i can't believe how excited and nervous i am to being close to bringing this new site online. but i am also very thankful for a weekend where i might not have to work!

the end

When it comes to technology I'm pretty geek and most would say that I'm "plugged in" but I'm trying to blog via txt for the very first time.
I feel like a little kid at christmas!

Up to No Good

Lots and lots of design work lately. Completely changing the face of the website, not one but two new shirt designs, and new stickers!

With the removal of the sales portion of the website my job has changed a bit. No more database entry, product selection, sales, or managing of inventory and the list can go on. Now I'm just concentrating on primarily design, promoting, and social media.

random desk shot

I'm the type of person that like to have things well defined, structured, and organized. I believe in lists, excel, and productivity; therefore, the change is responsibilities has made me look at my job title and wonder about it's accuracy.

I don't think my boss would like it if I changed my title to CMO (chief marketing officer) and I don't think that CDO (chief design officer) exists, so in light of creating a new job title I have been spending a few minutes every morning on this job title creating website.

I haven't settled on anything yet, but hopefully soon I will have my new glorious job title and then my efficiency will increase by 13% at least!

POS Follow Up

Awhile back I posted that no one would open an outdoor store in Portland and call it the "Portland Outdoor Store" because the acronym would then be POS. I stand corrected. I rode the Portland Century on Sunday and as the group I was riding with was cruising through downtown out of the corner of my eye I saw it and I was amazed! From a distance I couldn't tell if it was still in business because the store front looked like a POS, but it exists or existed none-the-less!

retail site shut-down

well, after a year of trying very hard to sell products online we have had to make the tough decision to close down our online retail site. now, now, now don't be to sad!

instead we are going to direct our efforts and resources 100% on our information site instead.

the development has begun on a new site that will provide the most detailed information on local outdoor activities. also, we will continue to do gear reviews, product video overviews, and adventure write ups.

look for the new site this fall!

p.s. if there is something you would like to see on the site (e.g. a location, information, or aspect to beta) please let us know.

hoping, wishing, praying

someday, in my perfectly dreamed up world, my work would just do itself! if it did i think i could really do a lot of playing and even be more involved in the community. but until then i must keep pushing forward!

have a good weekend because before we all know it it will be monday again!

Amazon

In our continuing attempts to expand our online visibility we are currently working on becoming the newest seller on Amazon.com. We are pretty excited about this step. As every project that seems easy it is taking a lot longer then originally anticipated, but stay tuned and we will let you know as soon as the account is fully operational!

So much work for 500px

This past week and a half I spent redesigning the websites homepage. Most of the revamp has been finished and implemented. However, there are still a handful of loose ends to tie up. The major change was adding a picture of Sarah. She is after all a member of the team.



Secondly, we added direct links to some of our products. The idea here is to make the shopping experience simpler, easier, and more direct. Also, as products rotate through and seasons change we will be updating the links to continue making everyone's experience the best possible.



Thirdly, we removed the twitter feed from the AOS Culture portion of the homepage and replaced it with the product of the day. Don't worry all our twitter friends the feed is going to be relocated to the left hand navigation bar so you can see it on every page!



The changes leave us with the new and improved look!



We feel the changes are a big improvement, but we are anxious and excited to hear your thoughts!

Ashland vs Portland

It's been another long work week with lots of projects being completed and even more created. With the creation and brainstorming of new sites, marketing, and design projects for the store my brain was having a hard time shutting off last night for me to be able to fall asleep. This lead me to a great epiphany!

The acronym for the Ashland Outdoor Store that we so lovingly use is AOS. The reason why there isn't a Portland Outdoor Store is because the acronym would be POS. Nobody wants their store to be the POS store!

Mammut TX-1

Regular Price: $79.95 Item Of The Day Price: $67.95



The highest performance headlamp for absolute alpine use. The highly precise Total Reflex Optics with one HiFlux LED provides a beam that reaches 105 m light-range, and the lamp comes equipped with two Definition LEDs for 180 hours of Flood-light and Dual-light. Whether you're descending from ice-blown high camps in the early a.m., or enjoying an evening bike ride, the TX-1 is your headlamp of choice.

Read AOS's Review!

June Shirt Design

This is the original image. The photo was taken a handful of years ago by Verelle Stuck at Immigrant Lake outside Ashland.

First step is creating the Header image for the AOS website.

This is the initial concept for the shirt.

This is what the final design product (thank you Verelle) looks like before sending it off to Jess for printing.

Now were just all waiting for the shirts!

Subject Matter

Here it is the first of June. It's been over a month since my last post. In a lot of way's i'm forcing myself to write this post today. It is not for lack of desire. I really enjoy blogging and writing. Unfortunately, I really just haven't had anything to write about.

The main reason for this is because a while back I was criticized (not really anything new) for my writing. Surprisingly the criticism wasn't directed at my grammar or spelling like it usually is. The critic claimed that my passion for the outdoors, gear, job, and life that I have wasn't apparent and didn't come through in my writing anymore.

Despite what a lot of people think the opinions of others about me does matter and has an impact on me. I don't always agree with the opinions or criticism, but either way I still have to process it and it does affect me. So, this critics statements really hit me pretty deep because I do love the outdoors, gear, my job and my life. It has taken me a while to process through the statement and figure out how I want to use the information given to me.

One of the things that I realized through this is that not every post has to be positive or passionate about the outdoors. Also, posts do not have to be major each time. A post can be something simple and basic but the most important thing is frequency. I think that the criticism has really helped me redefine my ambitions for blogging and helped me streamline the process.

Therefore, the days of months between AOS blogs posts are over as well as the days of non-passionate-post!

Thank You Icebreaker

I love technology and that fact that I live in the era of social media!

Let me jog your memory. A few months back I wrote a blogpost ("Dear Icebreaker") regarding an Icebreaker shirt that I not only lost while mountain biking, but then found a year later. My post was a very nice letter to them explaining how much I loved my shirt and was stoked to find it, but that unfortunately, a year in the wilderness had taken it's toll on it and rendered it unwearable. At the end of my letter I asked if there was any way they could/would replace it for me.

Well, a few weeks back I was perusing the blog archives trying to gain some inspiration for a new post. In doing so I came across that post, and I realized I never heard back from Icebreaker about my shirt. Without really thinking about it I updated the AOS Facebook Fanpage status saying "sitting here this morning bummed that I haven't heard back from Icebreaker :(."

Me enjoying my new Icebreaker while writing this post!

Aparently, Icebreaker is also on Facebook and happens to follow your favorite outdoor store. Within a short while there was a nice comment on the status stating that I had forgotten to put my contact info and return shipping info on the letter. A few hours later I got a call from customer service here at the store, and they got a new shirt sent out to me that day.

I couldn't believe it! I mean, if it wasn't for Facebook I'd be sitting here without my nice new Icebreaker!

Also, I think it speaks to the quality of Icebreakers customer service and how well they stand behind their product! I just wanted to take the opportunity to acknowledge how awesome Icebreaker is as a company and to say thank you for replacing my shirt!

Trimming the Fat

First off, I can't believe I haven't posted a new post since the end of December. No wonder my coworkers think I don't do anything. This what has been on my mind lately!

No one, which unfortunately includes myself, can do it all! As hard as I try I always have more hobbies, passions, and interests then I can actually afford financially or devote enough time to.

I'm the kind of person that when I do something I don't want to just participate in it I want to be good at it if not the best. I also am compelled out of pure unadulturated gear lust to buy all the gear I need for that activity brand new, and even if I may only have the time do the activity once or twice a year. I would just rather own my own equipment then rent or barrow.

As I look around my room, garage, and house I realize that I plain and simply have to much gear for to many different activities. I can't do it all and therefore do not need to own all of the gear that I own. The easy part (even though the misconception is that admitting is the hardest part) is realizing this and admitting it. The hard part is determining how to narrow your focus of activities to a manageable amount. The hardest part is actually parting with you your gear!

Every time I make the decision to cut out a sport or activity I talk myself out of it because I just can't part with the gear. Which shows that the emotional investment in the gear is just as great if not greater then the monetary investment. So what are we to do?

My current plan is to enjoy the lust while it lasts and to let my garage continue to be cluttered with gear until I truly reach a breaking point and either can part with my gear or am forced do to space issues to trim my gear fat!

Reflection 09 and Look-Ahead 10

Disclaimer: The views expressed in this dissertation are those of the author and do not reflect the official policy or position of the Ashland Outdoor Store. Nor does the post have anything to do with anything important.

Honestly, I do not like reflection posts and borderline hate reading them. They either come across as bragging about how much cool stuff you did, or they come across as complaining about how much cool stuff you missed out on. Anyways, I don't think that you can't really reflect on an entire year. To much happens. Also, I don't even think it is fair to generalize the status of your year e.g. 2009 was a good year or 2009 was a bad year.

Reflections remind me eulogies and thats just depressing and it's all just because the calendar changes. Now I understand that we are a traditional society and so therefore we continue to trod down the same paths year after year catering to our nature of habit. So you'll go out tonight and you'll count down, toast, kiss your hunny, and make a new years resolution that you wont stick to because your just making something up to impress the company that your keeping. And just like that a new day and a new year will start.

Will 2010 be better then 2009? Will 2010 be worse then 2009? Who knows. But nothing will change if you continue to sit around and wait for something to happen or make idle half-assed new years resolutions.

Not to get to Carpe diem, but I was reminded recently of the George Bernard Shaw quote, "youth is wasted on the young." This made me realize that every year is going to be good and bad. So 2010 won't be too different then 2009. 2010 will have moments of great exaltation, immense remorse, and excruciating pain. The highs and lows of success and failure will fluctuate from day to day, week to week, and month to month on into 2011. Therefore, live your life the way you want, love the people you want, say the things you want, and be in the place you want.

Hold nothing back and 2010 will be yet another year.

Domestic Abuse

The domestic arena is by far the most dangerous area of our lives. This fact was re-instilled in me last weekend while attempting to hang new curtains.



It was an "easy" task, but one I had been putting off for roughly 8 months. But who's counting. The window the said curtains need to be hung up over was the front window. The front window, as is traditional for this time of year, is the home for the house's christmas tree. The right side of the curtain system went up easily as a balanced on the arm of the couch. The left side was a little more complicated because I'm right handed and the christmas tree was slightly in the way. However, balancing between the arm of the couch and windowsill wasn't difficult for me. But, using the drill in with my left hand was difficult. Therefore, I decided to switch drill hands.



At this point in the story everything gets a little blurry for me, but basically after switching which hand was holding the drill i slipped and fell. I fell on the christmas tree. I knocked over the tree. My momentum and gravity continued to carry me downward until I landed on the christmas tree stand and more importantly I landed on one of the T-Handles that tightens the bolt into the tree. The T-Handle impaled the bottom of my foot. In a moment of shock and panic I ripped my foot off the T-Handle. The amount of pain was indescribable.



Luckily I keep good people around me. Both my best friend and my girlfriend are certified wilderness first responders, and they quickly jumped into action. After stabilizing me (i.e. calming me down because I was freaking out), irrigating, and dressing my wound they took me to the emergency room where I got a nice foot soak, a pair of crutches, and a referral to a foot and ankle specialist because I could not feel or move my toes.



Three days, two doctors visits, and one MRI later I was in the specialist chair getting my foot numbed so he could open it up and clean it out. Take the initial accident's pain level and multiply it by 800 and that's how painful this process was. Luckily, I had my girlfriend to hold my hand and 5 shots of Novocain to help. However, being the big baby that I am, it was still the most painful experience of my life. The bad part is that all I have to show for it is five stitches and a soft cast.



So to start this winter season I'm on crutches. But things are looking up because I have feeling again and movement is slowly coming back. Hopefully with a little PT and luck I will be on the slope just after the new year.

But it has really made me reflect about how quickly things can happen that have astronomic affects on our lives. We (i.e. active outdoor enthusiast) I think have a tendency to take our physical abilities for granted. This is my first injury that has really brought that into perspective for me, and I think that is because it is my first real injury not inflicted during an activity (e.g. skiing, snowboarding, climbing, or biking).

It's definitely a reminder to calculate your risks. Even if that is hanging curtains!

A quick clarification: the thought of moving the tree out of the way never crossed my mind.

Dear Icebreaker

I am still waiting for an answer from Icebreaker on this, but while I wait I figured I would share this story with you!

Dear Icebreaker,

I am writing you today because I love your products, and I have a funny yet sad story. October 2008 I was mountain biking in the Wagner Butte range in Southern Oregon. The mountain biking is phenomenal and extremely remote. It was a cold fall morning when we hit the trail and I was wearing one of my favorite layering pieces a Superfine 140. As the ride continued and the day warmed up I shed my layering piece and placed it in my rear jersey pocket. Later on, about 2/3 done in the ride, we came to a stop and I realized that I had lost my Icebreaker shirt. I was super bummed. But I figured someone would find it and score a sweet piece of gear.

In October of 2009 I went mountain biking in the Wagner Butte range for the first time since the previous year. At the start of the ride I joked with my friends about how if either of them found a black Icebreaker Superfine 140 shirt it was mine, and then I related the story to them of how I lost it the year before. About a third of the way into the ride one of my friends who was riding lead crashed. I stopped behind him, and then our third stopped behind me. As soon as my friend Mimi stopped behind me she said, “hey look, a black Icebreaker.” I thought for sure she was pulling my leg, but as I looked down and just off the trail there it was, my long lost Icebreaker shirt! I couldn’t believe it. Now I did not find it in the best of conditions, but needless to say I didn’t care. It has lasted a year along the trail, and it looked like a bear had mauled it.

I know that loosing your shirt in the woods and then finding it a year later does not fall under your normal warranty. However, I am hoping that you can find it in your hearts to replace this beloved piece for me.

Thank you for your time.
Sincerely,

Travis Caldwell

Backcountry Delight

I could be completely alone on this one, but there are few things in life that are as enjoyable as a good dessert. Especially after a strenuous day of adventuring. Which is why I am going to share one of my favorite dessert recipes.

Now, I cannot take credit for this dessert. I have to give complete credit to Dan Thurber . The name of this dessert, as I know it, does not have a PG let alone a PG 13 rating, so it will remain nameless. I figure that you can create your own name for it.

The Ingredients are: Banana and Chocolate Bar. SIMPLE!

The directions are: cut open the banana peal lengthwise on one side, and also cut the banana along this opening. Once you have created a split in the banana you break up the chocolate bar and place pieces of chocolate inside the banana. Now comes the fun part. You place the banana over a fire (if you don't have a fire then a barbecuer is your next best option). You don't really want the fire to have big flames. What you want is really hot coals. Let it cook until the chocolate has melted and the banana has become soft.



We have added ingredients (e.g. marsh mellow's, strawberry's, agave, and Oreo's) to the base recipe, and each addition has been a good one. So have fun with it, but remember that the basic recipe as it stands is already amazing enough.

We All Make Decisions

This last week I confirmed a few things I already new, but I also learned something new (which, is surprising in and of itself. I reconfirmed that you don't tug on supermans cape, you don't spit into the wind, and you never take a knife to a gun fight. I learned that you don't go to Moab Utah to climb when you are in marginal shape and have one rack of gear.



There is definitely a reason why Moab is a premier climbing location. It is one of the most spectacular locations in the greater 48 states. On the drive there I kept catching myself say, "wow, that's cool!" about every five minutes. I annoyed myself not to mention my car companions.



Moab is also a premier climbing location because it offers some of the hardest climbs around. Therefore, all the pro's go there to climb, push themselves, and they in turn get there photo's taken there. So, it's one of the places you see in a lot of climbing mag's (my favorite publications) and posters. All the guide books talk about how amazing it is and how classic the climbs are, but when you look a little deeper you realize that unless you can climb 5.12c trad and have huge rack of gear you can't climb that classic climb. It's not a premier location because it is easy or fun. It is premier because it is really hard and challenging.



Climbing there, or should I say attempting to climb there, pushed me to a point where I have to make a decision. Option 1, get really strong, buy more gear, go back and kick ass. Option 2, quite climbing altogether. Now, I wouldn't say that I am stubborn (my girlfriend might) nor would I say that I hold grudges (my ex-girlfriend might), but good-old-option #1 seems way more appropriate then the option #2 to me.

Nobody Cares

As I was over hearing a recent conversation between a couple of stereo typical climber dude bra's I gained the inspiration for this entry. As always I am just writing what I know to be true for myself and apologize for any offense because it isn't intentional.

I listened to these two over enthusiastic climbers and I realized the only people who actually cared were themselves, and the only thing that either of them cared about was one-upping the other. Through this one-upping they seemed to just inflate each others ego's more and more. While they continued to stroke each other I realized that nobody else cares about how badass you think you are except you. No one cares that you climbed a blah blah blah, how you went left-middle-left on some class blah rapid, or even if you just shredded blah deep pow all day in the backcountry. Well, except for maybe your mom but even she probably just cares that your safe afterwards, which is why you should always call her and let her know your safe after a trip.

You don't have to go into excruciating detail about how this crimper, that jug, this sloper, and that crack was the sickest hardest move. I don't care if you climb 5.19+ please just shut up! If I, or anyone, asks you about local climbing, boating, biking, skiing, or outdoor activity do not, I repeat, do not launch into inflating your own ego and telling me how cool you think you are. Because, your not that cool, and I know that because if you were that cool then you would be on the cover of a magazine instead of Sharma. But your not and I know that because I read magazines when I want a dose of over inflated ego.

In the end the best way to phrase and/or sum up this whole rant is to quote a movie line that says, "quiet frankly my dear, I just don't give a dam!"