There is definitely a reason why Moab is a premier climbing location. It is one of the most spectacular locations in the greater 48 states. On the drive there I kept catching myself say, "wow, that's cool!" about every five minutes. I annoyed myself not to mention my car companions.
Moab is also a premier climbing location because it offers some of the hardest climbs around. Therefore, all the pro's go there to climb, push themselves, and they in turn get there photo's taken there. So, it's one of the places you see in a lot of climbing mag's (my favorite publications) and posters. All the guide books talk about how amazing it is and how classic the climbs are, but when you look a little deeper you realize that unless you can climb 5.12c trad and have huge rack of gear you can't climb that classic climb. It's not a premier location because it is easy or fun. It is premier because it is really hard and challenging.
Climbing there, or should I say attempting to climb there, pushed me to a point where I have to make a decision. Option 1, get really strong, buy more gear, go back and kick ass. Option 2, quite climbing altogether. Now, I wouldn't say that I am stubborn (my girlfriend might) nor would I say that I hold grudges (my ex-girlfriend might), but good-old-option #1 seems way more appropriate then the option #2 to me.